Privacy Policy

Prativa Foundation and its affiliates (“the Foundation,” “We,” “Us,” or “Our”) are committed to protecting the privacy and security of the data provided by users of the Shiksha Marg platform (www.shikshamarg.co.in), including mobile sites and applications (collectively referred to as the “Platform”).

This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our Platform, products, or services.

LEGAL COMPLIANCE: This Privacy Policy is an electronic record under the Information Technology Act, 2000 and does not require a physical signature.

1. Acknowledgment and Consent

By using the Platform, you provide consent to Prativa Foundation for the collection and processing of your information as per applicable laws. If you do not agree, please discontinue use immediately.

2. Information We Collect

A. Personal Information

  • Name, age, gender, and date of birth
  • Contact details (email, phone, address)
  • Academic and financial details for applications

B. Non-Personal & Technical Information

  • Usage data (search history, time spent)
  • Device data (IP, browser, OS)
  • Location data (based on device settings)
  • Cookies for enhanced experience

C. Third-Party Data

Information collected via social logins (Google, Facebook, etc.) to simplify registration.

3. Purpose of Collection and Processing
  • Process college applications and provide counseling
  • Customer support and query resolution
  • Personalized content and recommendations
  • Marketing communication and updates
  • Security and fraud prevention
  • Analytics and performance improvement
4. Storage and Security
  • Data stored securely in electronic form
  • May be stored within or outside India
  • Protected using industry-standard security practices
5. Disclosure and Sharing
  • Educational institutions for admission processing
  • Service providers (payments, marketing tools)
  • Legal authorities when required
  • Aggregated non-identifiable analytics data
6. Controller of Personal Information

Prativa Foundation acts as the controller responsible for lawful handling and protection of your personal data under Indian regulations.

7. Contact and Opt-Out

You may update or delete your personal data anytime. To opt out of communications, contact us at:

Email: support@shikshamarg.co.in
Address: [Insert Registered Office Address]